Kanye West, now known as Ye, has accused former business partner Adidas of continuing to sabotage his Yeezy brand even after their partnership ended in 2022. Ye claims Adidas prioritizes its own website over his Yeezy site in Google search results and alleges past misconduct, including design theft and unfair treatment.
Kanye West has accused former business partner Adidas of continuing to undermine his Yeezy brand, despite their partnership ending in October 2022., now known as Ye, is once again accusing adidas of trying to stop his Yeezy brand, even though their partnership ended in 2022.
The rapper-turned-designer claimed adidas froze his accounts and attempted to intimidate him during their collaboration, which was once hailed as groundbreaking in the sportswear industry. "Everyone remembers I had major issues with adidas because of design theft and oppression before 'the tweet'," he stated, referencing the controversial comments that led to the partnership's collapse.
Kanye West Yeezy Adidas Design Theft Partnership
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