K-Way is bowing the uniforms it designed for America’s Cup French challenger Orient Express and putting them up for sale from April 8.
The French brand synonymous with its signature packable windbreaker is unveiling the official uniforms — technical regatta gear and leisurewear — it designed and produced for the Société Nautique de Saint-Tropez crew of French challenger Orient Express Racing Team.was revealed last year as the official supplier of the team, a partnership that extends to the women’s and junior’s squads.
The performance-driven, technical lineup includes jackets, fleeces, pants and shorts with breathable and waterproof qualities, available in dark blue and beige colorways. K-Way’s signature “Claude” is reinvented in a dark blue LeVrai 3.0 fabric and is poised to be used during the competitions. Backpacks and duffel bags crafted from laser-cut waterproof materials complement the lineup.“Our greatest contribution has been to develop a performance-heavy collection.
Five challengers in the Louis Vuitton Cup regattas — Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Express Racing — will battle it out on the water to win the right to face off against defender Emirates Team New Zealand for the Louis Vuitton 37Riding on the tie-up, K-Way is debuting a summer capsule collection comprising the racing line to be worn by sailing aficionados and a lifestyle section, largely with a unisex bent.
K-Way brand ambassador Quentin Delapierre, the lead skipper for the Orient Express Racing Team competing in the 37th America’s Cup.A pop-up shop selling the capsule collection will be unveiled in Barcelona during the summer as regattas start.
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