K/DA, True Damage, And The Virtual Future Of Artist Collaborations

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K/DA, True Damage, And The Virtual Future Of Artist Collaborations
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The lines between virtual and reality are blending, thanks to digital bands like riotgames’ K/DA and True Damage who are combining celebrity, branded content, and bops

https://www.youtube.com/watch?v=sVZpHFXcFJw

Riot Games has been working with music talent since 2013, and the company has regularly broadcasted live collaborations during their annual World Championship events. By the time the 2019 League of Legend World Championships rolled around in Paris, the coexistence of reality and virtuality generated an experience that was literally larger than life.

For each of the artists who participated in True Damage, taking on this new medium was a matter of giving themselves an opportunity to go beyond their normal musicality and connect with a virtual persona in ways that haven’t been done before, essentially building new artistic identities.

And with it comes the next stage of performance art: a digital blend of celebrity, direct-to-consumer gaming, and live concerts. The future opportunities are endless at a time when both globalization and technology bring artisans from different industries together to create new forms of art, and sooner or later it’s likely the world will see more of these medium-blending events where stars become the platform for branding in new and evolutionary ways.

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