Booze-free brands like Seedlip are looking for younger consumers who are “sober-curious,” which means relying less on alcohol for social events
It took a 2013 night out in the pub-friendly city of London to convince amateur horticulturist Ben Branson there was a space open for a new kind of non-alcoholic beverage.
“I was out for a meal at a very nice restaurant in London, I wasn’t drinking, and asked the waitress for non-alcoholic options,” he says. “She had a sort of sad response and served me a sweet blend of fruit juices that neither fit the moment nor paired with the food.”To Read the Full Story
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