Why are women just 24% of the people seen or heard in the media? via wef
The needle towards parity has moved by just 7 percentage points in 20 years and increased only 3 percentage points since 2005. If the news were truly a mirror of the world, we would expect to see at least an equal gender share of voices in content. At this rate, it will take at least three-quarters of a century to reach numerical gender parity.
The news topics where women are most visible garner the least coverage. For example, across the 10 years from 2005 to 2015, the gender gap was narrowest in stories on science and health, yet this topic occupied only 8% of the overall news space. The gender gap was widest in news about politics and government, a topic that occupies the largest share of news space at just over 25%.
There are a variety of reasons why female experts aren’t sourced in news stories as often as men. Both journalists and women experts themselves face challenges. For journalists, unconscious bias, tight deadlines, industries with a lack of women in leadership to serve as sources and cultural challenges affect their ability to identify women experts.
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