Forget large retailers and Juneteenth merchandise. Focus on learning about the day's significance and supporting the Black community.
, says that’s exactly what people of other races wanting to celebrate Juneteenth should do. “Use this opportunity to support Black-owned businesses, engage in Black community initiatives and make sure that your actions are aligned with recognizing and honoring the struggles and triumphs of Black people.”
She says people wanting to join in on Juneteenth celebrations should look to have “meaningful conversations with Black people and listen to our experiences.” And advises them to avoid “cultural appropriation” and to stop trying to “make [their participation] ‘trendy’ just for likes on social media.” Many of the Black New Jerseyans I spoke with shared their mixed feelings about Juneteenth, a day that for so long was solely “about us and for us” and akin to “our Independence Day,” now being “open” to all. They welcome the increased awareness of Black history and Black resiliency in America, of course, but rightly frown upon those who dishonor that same history by exploiting Black communities for capital gain.
Nazish, who’s Pakistani and has two children with Femi, who’s Nigerian but grew up in New Jersey, told mefeatured a long list of Black vendors and artists from across the state. “We had it all,” she says. “People who sold clothes, fashion accessories, jewelry, soaps and body scrubs ...foods, desserts, you name it.”
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