The John Varvatos brand rehires a designer Karl Aberg with high hopes for the future.
brand exited bankruptcy with a new owner and bid goodbye to the man whose name is on the label, the company is ready to take a higher profile. It rehired a designer with a long history at the brand as creative director and is returning to New York Fashion Week with a presentation on Friday6.
That institutional knowledge would be invaluable to the future of the label, she believed, and it didn’t take much convincing to get Wood on board as well. The line still has much of the same DNA as it has had in the past — a rock ‘n’ roll aesthetic but one that has been updated and modernized. Footwear has also been updated. “We’ve always been known for our sneakers and boots,” Jobling said, “but not our sandals. Since we’ve introduced them, we’ve had a tremendous reaction.” But even the boots have been tweaked with one model featuring a square toe rather than the traditional rounded front.
Turning to the business, Jobling said that while she is unable to provide figures, the numbers have been good and the first half of this year has been especially strong, which she attributes in large part to the leadership team at the brand that is allowed a lot of autonomy. “They’ve got guardrails, but it’s an incredible team,” she said, many of whom have worked for the company for 15 or 20 years.
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