John Lewis has released an upbeat tale of a young boy whose grow-your-own Christmas tree turns out to be a mischievous Venus flytrap as it firmly sidesteps the nation's woes for the festive season.
The highly anticipated advert - a long-established feature of the UK's festive retail landscape - is titled 'Snapper, The Perfect Tree' and follows the boy as he lovingly nurtures the plant from a seed bought at a local market, in the belief he is cultivating a perfect Christmas tree.
Joy to all of your worlds this Christmas!' John Lewis declined to reveal a budget for the campaign, which is its first with agency Saatchi and Saatchi, following a partnership with adam&eveDDB stretching back to 2009 that created ads including 'Monty The Penguin', 'The Bear And The Hare' and 'Excitable Edgar'.
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