A very Montauk crowd gathered at Surf Lodge for a one-hour-long performance from John Legend, celebrating his new Rosé.
“I love wine personally, and I’ve always felt like it went really well with my music...and a lot of my fans would tell me that,” said R&B singer and one-half of America’s favorite couple John Legend. “And so I met up with Jean-Charles Boisset [a vintner in Burgundy, France] and we spent a lot of time tasting, listening to music, and blending wine together. We just really hit it off, and so we decided to just start LVE together.
LVE, not cheeky, vowel-omission-branding, but an acronym for Legend Vineyard Exclusives, first launched with Napa Valley Cabernet Sauvignon in 2013. Since, Legend has expanded his libation offerings to include a Napa Valley sparkling Brut, Carneros Chardonnay, and Côtes de Provence rosé. It was only a matter of time before he rounded out with a sparkling rosé, which he did this summer.
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