To put golf estates on the map committees and boards need to put more effort into branding
1. The million dollar question — what do we do?
How shallow these waters really are was illustrated when I canvassed 12 golf estates and asked how they ran their marketing initiatives for golf. 2. How do we do it and what is the message? While the Obama quote sums up the need to self-start, it also underlines another key concern, which is that everyone in golf seems to be leaving it to everyone else.
PR plays a key role in this exercise and in this region we have a great story to tell, but golf has been slow in telling its version. Marketing is something that you do each day. Therefore, every morning when you wake, be prepared to market.
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