Joe Coulombe, whose instinct for what the musicians, museum curators, and journalists wanted out of a market led to a national food retail empire, has died. He passed at age 89 Friday at his Pasad…
This circa 1985 photo provided by Esme Gibson shows Joe Coulombe, the founder of the Trader Joe's market chain, at his home in Pasadena, Calif. Coulombe, the man who created Trader Joe's markets with a vision that college-educated but poorly paid young people would buy healthy foods if they could only afford them, has died. Coulombe's family says he died Friday, Feb. 28, 2020 at age 89. He opened the first of his quirky, nautically themed markets in Pasadena, California, in 1967.
Coulombe started his retail career with a chain of 18 convenience stores called Pronto Markets, but soon understood that 7-11 posed competition he couldn’t beat. The Stanford graduate then put his analytical skillls to work, noting the national trends for increased education and interest in international foods. He also learned those with more schooling drink more booze,
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