Joe Biden vowed in 2020 to work “like the devil” to energize Hispanic voters, and flew to Florida seven weeks before Election Day to do just that.
Thank you for supporting our journalism. This article is available exclusively for our subscribers, who help fund our work at the Chicago Tribune.Then-Democratic presidential candidate Joe Biden plays music on a phone as he arrives to speak at a Hispanic Heritage Month event, Sept. 15, 2020, at Osceola Heritage Park in Kissimmee, Fla.
Democratic candidates won 57% of Hispanic voters during last year’s midterms, a smaller percentage than the 63% of Hispanic voters Biden won in 2020 and the 66% of Hispanic voters supporting the party in 2018, when Democrats took control of the House, according to AP VoteCast, a sweeping survey of the national electorate.
Many Democrats also believed harsh rhetoric from Republicans before, during and after the presidency of Trump — who famously used his campaign launch in 2015 to declare immigrants from Mexico to be rapists and criminals — would work in their favor. “What they need to do immediately is really start talking to the Hispanic community in a genuine fashion,” said Palomarez, a fierce Trump critic who once joined the Trump administration’s council on diversity in hopes of finding consensus. “We’re no less important than any other community, but we’ve been left behind.”
Of course, cultural gaffes are bipartisan, going back to 1976, when President Gerald Ford bit into a Texas tamale without removing the corn husk. And Trump and other top Republicans have long used language such as “illegal alien,” regarded by many Latinos as dehumanizing. Democrats were also hindered in 2020 by the pandemic, which severely limited on-the-ground organizing and door-knocking. But when those efforts resumed in 2022, Democrats nonetheless lost House races in heavily Hispanic parts of Southern California and Florida, even as they exceeded expectations nationally.
But Ramunno also said Democrats should be doing more to reach out to voters ahead of the 2024 election.
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