Joburg and Durban to showcase El Clásico – here’s how you can get in on the action
El Clásico will see FC Barcelona and Real Madrid face off in an epic and unmissable encounter on Sunday.
LaLiga brings the game to you this weekend with activations in Durban and Johannesburg with the aim to showcase the match’s unmistakeable passion and intensity.LaLiga South Africa will on Sunday host a special El Clásico match-viewing experience for 250 guests at The Warehouse on Durban’s South Beach, as football fans will gather to watch Barcelona host Real Madrid kicking off on the big screen at 4.15pm.
Oscar Mayo, executive director of LaLiga, said that for LaLiga it is very important to be as close as possible to the fans. “We have made a big effort to promote this iconic game on the international stage. With each event we want to showcase the new visual identity of this encounter as well as sharing different experiences with LaLiga, Real Madrid and FC Barcelona fans around the world as we celebrate and revel in this legendary clash of clubs,” said Mayo.
With the new El Clásico image, LaLiga aims to build an important asset that will help enhance the brand value of the competition and its clubs.