SA’s biggest selling tinned pilchards brand, Lucky Star, is not part of the pilchards recall, but mass consumer confusion has hit the company so hard that the jobs of its cannery employees could be on the line.
SA’s biggest-selling tinned pilchards brand, Lucky Star, is not part of the pilchards recall but mass consumer confusion has hit the company so hard that the jobs of its cannery employees could be on the line.Zodwa Velleman, the Oceana Group’s regulatory and corporate affairs executive.
“Should the status quo remain or worsen, this could have an impact on job security and food security,” she told TimesLIVE. Uninformed and sceptical consumers are spreading incorrect information on social media that directly or indirectly implies that Lucky Star pilchards are not safe for consumption, said Velleman.
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