Wellful Inc. plans to relaunch the defunct weight-loss service this fall, with virtual rather than in-person coaching, after recently acquiring its brand assets out of bankruptcy.
"The knowledge we have of speaking to the consumer in this category through our business with Nutrisystem, we'll definitely be able to do that for Jenny Craig," he said. But he acknowledged that "it's obviously a very changing environment" and said he is watching the role pharmaceuticals are playing in the industry.
Since Jenny Craig went belly up, customers have voiced their sadness and frustration on social media. Some said they'd rushed to brick-and-mortar stores in the days after the shutdown news to pick up their final meal orders before locations closed for good in early May. Several said they had failed to do so and were still trying to get their money back.
Jenny Craig had employed around 1,000 people in the U.S. when it shut down, several corporate staffers, including a human resources official, said at the time. Adcock said Wellful is looking into hiring back some former employees as needed.
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