Jenny Craig Trims Down (and Disappears?) | Street Fight

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Jenny Craig Trims Down (and Disappears?) | Street Fight
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BUST: Walk-In Weight Loss Jenny Craig Trims Down (and Disappears?)

. But, like many industries, digital communications have been part of its downfall. The company announced this week that, after 40 years, they are shuttering all their locations. What are the factors that precipitated the massive change?

New solutions for weight loss are rapidly emerging. The media has been flooded with stories about “miracle drugs” like. We live in an impatient world, and many consumers ask themselves, “Why commit to a healthy diet and exercise if a simple pill can help?” Online support groups like Noom have replaced the need for in-person meetings. Although the company launched recently , it has already hitHealthy food options and exercise alternatives are on the upswing. Future posts will deal with the rise of the “storefront exercise studio.”

So, what can other companies that have survived four decades learn from the demise of this iconic brick-and-mortar weight loss brand? Here’s the skinny on that topic.consumer behaviors and trends . As noted above, many people are now comfortable buying services online. Although community is important, it no longer needs to be face-to-face. Companies need to use their data to profile those people who crave in-person services and plan their distribution strategies and targeted marketing accordingly.is critically important to today’s consumer, especially when considering self-improvement.

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