The Exact Primer Jennifer Coolidge Used in Her Iconic Super Bowl Ad Is Only $10
to provide intense hydration and a plumping effect, promising to give a “soft-focus effect.” With a sticky gel texture that seamlessly melts onto the skin, the primer also powerfully “grips” your makeup to help it stay on—and not budge—all day and night.
Plus, it’s not just Coolidge’s go-to, either—the primer is also the latest makeup product going viral on TikTok and a best-selling favorite among reviewers, racking up more than 3,000 five-star ratings on Amazon. “This stuff is comparable to God himself,” raves one reviewer. “It gets my face tacky enough to where my foundation stays on all day, but leaves enough moisture for my skin to stay hydrated all day.”, too.
The best part of it all is that the primer is super affordable—it’s only $10. With Coolidge’s stamp of approvalwe’re definitely stocking up on it ASAP—along with all of her other go-to beauty products below.
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