Ben Affleck’s upcoming “Air,” the drama film inspired by Nike’s race to sign Michael Jordan as a signature brand athlete in the ’80s, is already gaining traction ahead of its April 5 release.
/Courtesy Everett Collection
The free event series, taking place at the same time across the country, will give attendees the opportunity to share video testimonials while their shoes are cleaned with. Markk’s staff will also be present to give consumers advice and tips on how to keep their shoes in the best possible condition.
Fresh Air is ultimately inspired by the meaning found in sneakers that make them meaningful to their wearers — similarly to Jordan’s ownto shoes over the years. The series also aims to spotlight the importance of culture and history behind the sneaker community itself, showing how its various members and aesthetics interconnect.
“Air” includes an all-star cast, featuring Affleck, Matt Damon, Jason Bateman, Chris Messina and Viola Davis. Davis, in particular, was key to getting the film made, as her casting was one of Jordan’s film demands, according to Affleck in an interview with Variety. “He said, ‘None of this would have ever happened without my mother.’ I said, ‘Who would you like to play your mom?’ He said, ‘Well, it has to be Viola Davis,'” Affleck said. “That’s like saying, ‘Can I play basketball on your court?’ ‘Yeah, if you get.’ Viola Davis is the best actor I’ve ever seen. This is a hard business. It’s hard to know if you’re successful. It’s hard to know if you’ve accomplished something.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Viola Davis Reacts to Michael Jordan's Request for Her to Play His MomThe celebrated actress opened up to ET at SXSW about her role in the upcoming drama.
Read more »
Will Michael B. Jordan Learn the Lessons of Sylvester Stallone's Paradise Alley?Michael B. Jordan made his directorial debut with Creed III, but his franchise predecessor settled for a stranger, yet still revealing, act of self-presentation. rockmarooned on Sylvester Stallone's Paradise Alley:
Read more »
This Is Why Michael Jordan Isn't in 'Air''Air' director Ben Affleck shed light on the lack of the athlete in the upcoming film.
Read more »
20 Photos That Prove Michael B. Jordan And Jonathan Majors Completely Dominate The Red CarpetThese two are a vibe.
Read more »
Michael B. Jordan Is A Darkseeker In I Am Legend 2 - Theory ExplainedMichael B. Jordan's role alongside Will Smith in I Am Legend 2 is still unknown, but hints from the book could indicate that it will be a Darkseeker.
Read more »
Michael Jordan considering sale of Hornets; no deal imminentMichael Jordan considering sale of Hornets; no deal imminent -
Read more »