Pimping a car itasha-style can be hard on the wallet, with a full-body wrap alone costing up to $9,900. Read more at straitstimes.com.
TOKYO – Mr Yosuke Takahata doesn’t care what people think of his “itasha” car, which has his favourite anime character – a sexy, red-eyed horse-woman – emblazoned across both sides.
But perceptions have begun to change, with anime and other hobby subcultures gaining a new mainstream acceptance in Japan. Driving around with the buxom Daiwa Scarlet from the manga and anime series Uma Musume Pretty Derby on show means he can “always be with the character”, he said. Mr Shota Sato, who works at another car shop, describes owning an itasha as “an extension of having a character’s picture on your phone”.
The cars on display are a riot of colour and imagination, upstaging even the neon wigs and outlandish costumes of the visitors who come dressed in cosplay.
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