It's now simply known as 'Jamba.'
The health food chain announced the name change Thursday. Jamba said the new name better reflects its menu, which has more than juices. It's expanding its offerings with smoothies, bowls and sandwiches as consumers gravitate toward healthier foods. Jamba's new logo.The company said its loyal fans have been calling it"Jamba" for years.
In 2012, American shoppers bought about 4 billion gallons of juice. That figure had fallen by about 530 million gallons just five years later, according to market research provider Euromonitor International.The same trend has hurt soda sales in the United States.So, Jamba said it's reducing the amount of sugar from its drinks and will roll out more reduced-sugar drinks later this year.The interior of a new Jamba.
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