Jake Paul says he and his brother Logan are the 'big bad wolves' of YouTube that everyone wants to see fail
To the YouTube generation, the Paul surname evokes a certain amount of expectation that it's accompanied by news of viral controversy or outlandish drama.
This kind of reputation has helped establish Jake and Logan Paul as "the big bad wolves" of YouTube, the younger Paul brother, Jake, told Business Insider in a recent interview. To him, this status means the brothers are constantly facing an upward battle in their career pursuits, which have expanded into music production and amateur boxing.
"The Paul family is sort of notorious," Jake Paul told Business Insider. "Everyone wants to see the big bad wolves fall." At 22 and 24, respectively, Jake and Logan Paul are already viewed as veterans of the creator space. While they
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