Boxing's struggle to stage ripe showdowns and fighters' weak marketing efforts opened the door for Jake Paul to thrive.
Less than three years into his professional boxing career, YouTube sensation Jake Paul is positioned to generate the most popular pay-per-view boxing bout of 2022 not involving Canelo Alvarez.
“Boxing could eliminate Jake Paul in a heartbeat if it just made big fights," Sports Illustrated boxing writer and DAZN fight analyst Chris Mannix said this week. “Boxing created the lane for Jake Paul to drive his Corvette through. And he’s done exactly that." Add to this market correction the existing rivalries between promoters and broadcasters, and we have this perfect storm that further weakens a once-mainstream sport.
Paul vs. Silva will lose some casual sports fans given its head-to-head time slot with Game 2 of the World Series. Yet, pay-per-view operators and Showtime Sports President Stephen Espinoza foresee an impressive showing.
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