In its biggest move since coming under the ownership of Tata Motors in 2008, Jaguar-Land Rover has officially rebranded itself as JLR in addition to doing away with Land Rover as a marque. 🚗 MotoringNews TheCitizenMotoring
Indirectly referred by its initials, JLR has become the official new name for Jaguar-Land Rover. Image: JLR
, while the former Land Rover models names, Discovery and Defender, will join Range Rover in becoming brands of their own accord. Velar based on a brand-new dedicated EV platform called JEA, followed by three new electric Jaguars, of which one will replace the outgoing F-Type.“This is the next chapter of our Reimagine journey to become a truly modern luxury business. The new JLR identity will bring clarity to our clients and act as a unifier for our four distinct British brands,” JLR’s Head of Design and Chief Creative Officer, Gerrie McGovern, said in a statement.
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