Jack Daniel’s 12 Year Old Tennessee whiskey review: The biggest modern age statement for a Jack Daniel's bottle brings impressively sweet, mature flavors. bourbon whiskey JackDaniels
In the whiskey world, there’s a difference between massive sales and the more vague notions of hype and geek credibility. Take Jack Daniel’s, for instance–it’s the biggest overall whiskey brand in the U.S., and has been for decades. But does the brand get whiskey geeks excited? For many years, I would have argued that the answer was no–Jack Daniel’s was so often portrayed as the whiskey world’s equivalent to Bud Light in craft beer circles, as something pedestrian or insipid.
What I find rather fascinating here is how close these two are being positioned in terms of MSRP–the 10 Year is at $70, while the 12 Year is $80. If the bump up in age statement was the only difference between the two expressions, that would be a bit easier to understand, but the 12 Year also receives a significant bump in strength as well, taking it to a robust 53.5% ABV , while the 10 Year remains at 48.5% .
On the nose, Jack Daniel’s 12 Year Old is very sweet, fruity and expressive. In terms of color in the glass alone, one can clearly see the effects of extended aging in the Tennessee heat here, resulting in a burnished brass hue that is particularly attractive. Caramelized sugars leap out of the glass, with butterscotch and toffee intertwined with fruit–signature JD baked banana notes, and dried fruit, coupled with deep oak, dark chocolate and cinnamon cookie butter/speculoos.
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