Having the No. 1 project in the country is old hat for J. Cole, but the instant success of Dreamville’s highly-anticipated “Revenge of the Dreamers III” collection, which features colla…
’s highly-anticipated “Revenge of the Dreamers III” collection, which features collaborations with more than 25 artists, writers and producers , took many by surprise.
The first installment of the series arrived in 2014, followed by “Revenge of the Dreamers II” one year later. Both had buzz, but didn’t set the charts on fire like “ROTD3,” the result of a by-invitation-only 10-day studio session held at Tree Sounds Studios in Norcross, Georgia. Three days before “ROTD3” dropped, Dreamville released the official documentary for the album. Directed by David Peters and produced by Scott Lazer, over 100 hours of footage were edited down into 30 minutes. Currently, the film boasts over 2.3 million views on YouTube.
In the documentary, Cole talks of trying to reach outside of what he came to believe was too insular an inner circle — saying, “Bro, I don’t wanna look back 20 years from now and be like, ‘Yo, I never worked with nobody. I never had no fun, etc.’ I had this idea, let’s go somewhere, lock in, invite a bunch of outside producers and artists: Come f— with it. Just make this album.”Variety
chatted with Peters, a photographer and videographer born and raised in a small town in Maine. Peters weaved his way into the Dreamville scene through a working relationship/friendship with J.I.D and EarthGang, and it’s been “nonstop for the past 2 years or so.” He defines himself as a “creative utility,” doing whatever needs to be done.In 2016 or 2017, I was shooting a Joey Bada$$ show in New York, and J.I.D was on the bill. They were trying to get in the venue and I recognized J.I.D.
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