Christi Maherry, co-CEO of Snode Technologies, believes South African cyber companies need to take “local is lekker” to heart.
South African companies, especially in the cyber security space, can compete on the global stage, but it might require a change of culture.
“South Africans have a lot of grit, but we tend not to tell people how good we are – that’s our culture. If you look at American companies, they often start with the marketing material then develop the product. We do it the other way around and that sometimes doesn’t work in our favour,” she said. One priority for Snode, which is present in Vietnam and the UK, is to increase its local footprint with clients in its home market, but she admitted there is work needed to build the brand locally.
Snode Christi Maherry Mimecast Entersekt Nithen Naidoo Cyber Companies Itweb Security Summit
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