CEO Jorge Mendes reveals his plans in an exclusive interview with ITWeb TV, saying the brand refresh will start in the next few weeks.
In the wide-ranging interview, Cell C CEO Jorge Mendes hints at the upcoming brand refresh and discusses how Cell C has progressed with its business stabilisation efforts, the proposed call termination rates , plans about major shareholder Blue Label taking control of Cell C , as well as the company’s mobile MVNO business. #cellc #itwebtv #rebranding
Mendes also provides some advice for new communications minister Solly Malatsi on what he must prioritise in order for the local telecommunications industry to thrive. “We are in a position now where we can do a brand refresh, so watch this space for some new products and positioning. We are also revamping all our retail stores. We will start next month with the first one at Mall of Africa, with a completely new look and feel. Then we will do two more – one in KZN and one in the Western Cape.
Last year, Cell C successfully completed its network migration ahead of schedule. It is now operating with access to circa 14 000 towers countrywide, with more than 12 000 sites 4G/LTE-enabled. “Our financial position has changed fundamentally, but we are not in the clear yet. That will still take some time, as it was always part of the recap process, but our financial position has improved significantly from where it was a year ago.”
Jorge Mendes Cell C Roaming MTN Vodacom Call Termination Rates Blue Label Telecoms
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