We unashamedly love Ally McCoist.
Ally McCoist has lit up ITV coverage of the World Cup through the very simple method of actually sounding as though he’s enjoying being there.was hardly an all-time classic. With Brazil having racked up a stylish four-goal lead by half-time, any pressure had been removed from the game. Brazil were home and dry. South Korea wished to avoid humiliation. The brakes were slowly put on the game.
He gives the distinct impression of knowing exactly how lucky he is, and wanting to share that. There’s a distinct sense that he understands that football should be treated as a form of entertainment, and that the audience should be entertained. This doesn’t have to get in the way of analysing and interpreting what is happening on the pitch and explaining to an audience which may not understand current iterations of both the laws and culture of the game.
And it suits that McCoist’s voice is primarily heard on television commentaries during international tournaments, because he represents a world in which football is something to be enjoyed rather than agonised over. We all know that big football is Important. It takes itself very, very seriously indeed.
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