The country's five-day 'Cinema in festa' event was designed to revive theater-going in Italy, which has yet to recover from its COVID-era slump.
Italy’s version of National Cinema Day — a five-day event called Cinema in festa offering discount tickets for certain films at participating theaters across the country —has proved a major success, with more than 1.1 million people crowding in, bringing in around $3.
9 million inInspired byin the US and the UK, and similar cinema promotion events in France and Spain, Italy’s Cinema in festa was organized by the national audiovisual group ANICA together with exhibitors association ANEC with the support of the Italian Ministry of Culture and with the collaboration of the Italian Cinema Academy. For the five-day period, from September 18-22, tickets at participating cinemas were fixed at $3.40 .
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