Italian Streamer ITsART Launches; Channel 4 To Air Rugby Super League; Global Buyers Swoop for Steve Backshall’s ‘Expedition’ – Global Briefs
ITsART, a streaming platform for Italian culture, launched yesterday in 26 European countries. Supported by the Italian Ministry of Culture, ITsART aims to enhance the reach of Italian artistic and cultural heritage globally.
The initial two-year partnership will see 10 matches shown from February, starting with eight-time champions Leeds Rhinos against Warrington Wolves and ending with two play-off fixtures. Channel 4 Head of Sport Pete Andrews hailed a “special addition to Channel 4’s portfolio”, which is one of its first major deals since opening its Leeds headquarters.The BBC has commissioned a show on food, farming and the countryside in the UK and has opened it up to a tender in each of the four UK nations.
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