'It Seems That The TikTok Economy Has Arrived' by williammeller tiktok tiktokmarketing
On one side of the board game, we have influencers that practically allow brands and users to control their lives and the pace of their creativity for money. On the other side, brands and companies that are capable of everything to ensure that their products and services reach the right consumers and flourish their euphoric desire to buy a new thing.
By contrast, Chandlee calls TikTok a “content graph” company whose primary goal is not to connect, but rather to entertain. The TikTok algorithm’s proficiency makes Facebook and Instagram seem like social media 1.0 in comparison. TikTok’s “For You” feed tends to be more explosive. It’s an auto-discovery engine, serving up a dopamine hit with every swipe. So TikTok is an awesome place for marketers if they’re brave enough to hand over their brand and let the audience run with it.
” says Seth Kean, CEO of ROI Influencer, a New York City company that measures engagement and sell-through across social media platforms, according to Fortune’s article.
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