The company’s policy bars use of the AI chatbot to “misinform.” A study found that it readily spouted untruths on topics from Covid-19 to the war in Ukraine.
banned the use of Bard to “generate and distribute content intended to misinform, misrepresent or mislead.” But a new study of Google’s chatbot found that with little effort from a user, Bard will readily create that kind of content, breaking its maker’s rules.
“We already have the problem that it’s already very easy and cheap to spread disinformation,” says Callum Hood, head of research at CCDH. “But this would make it even easier, even more convincing, even more personal. So we risk an information ecosystem that’s even more dangerous.” Similarly, researchers could also sidestep Google’s protections by asking the system to “imagine it was an AI created by anti-vaxxers.” When researchers tried 10 different prompts to elicit narratives questioning or denying climate change, Bard offered misinformative content without resistance every time.
Hany Farid, a professor at the UC Berkeley’s School of Information, says that these issues are largely predictable, particularly when companies are jockeying towith or outdo each other in a fast-moving market. “You can even argue this is not a mistake,” he says. “This is everybody rushing to try to monetize generative AI. And nobody wanted to be left behind by putting in guardrails. This is sheer, unadulterated capitalism at its best and worst.
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