It’s Time to Rethink the Norms of Social Touching

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It’s Time to Rethink the Norms of Social Touching
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Here's why we should bring back hugging and other positive forms of social touch, writes adreisoerner

Social touching has been proven to be important for well-being and stress coping.

I sense that we want to touch, but we are both unsure, and the moment passes. We awkwardly wave and she leaves. Countless studies demonstrate the benefits of being touched for development and well-being . For example, pre-term babies who receive massages gain more weight . People who receive more frequent hugs recover faster from infection with the common cold virus . Even hugging a human-shaped cushion has been found to lower cortisol values .

In addition, we live in a culture that has started to develop fears of being accused of inappropriate touching. This includes the workplace generally, but also within specific professions that include close contact with clients, patients, or other groups. Men injobs such as nursing or childcare are more and more afraid, or even prohibited from, touching patients or children.

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