All work has stopped at Ellies after staff were abruptly locked out of the company’s systems.
Ellies is dead. After 45 years, the electronics company founded by Ellie Salkow in 1979 effectively stopped operating on Friday, 12 July 2024, MyBroadband has learned.
While the severance offers are being called voluntary retrenchment, our source said they are anything but. However, according to the source, not a single job was saved — barring perhaps the Ellies sales representatives that went over to SMD Technologies before the retrenchment notices started going out.“Post the acquisition of the brand, SMD has not employed any Ellies sales staff,” SMD Technologies general manager Michelle Wynne said.
It soon opened branches in Cape Town, Durban, Port Elizabeth, Windhoek, Polokwane, Gaborone, Nelspruit, East London, and Bloemfontein. The company became a firm favourite among investors who were excited about its involvement in providing set-top boxes in partnership with Altech UEC as part of the digital terrestrial television roll-out.
Instead of improving its operations and building a sustainable business, the Ellies management tried to acquire themselves out of financial failure.
Ellies Electronics Headline John Evans Michelle Wynne Shaun Prithivirajh SMD Technologies Business Gadgets
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