Buckle up, it's going to be a bumpy ride—2023 will be the year we’ll become “metaverse-ready.”
. But none of these games truly pay off on the promise of the metaverse we imagine today, a virtual world in which we can meet friends and strangers from around the world to play, explore, shop, and interact. To bring that vision to reality, we have some work to do in areas like content production, technology standards, and virtual commerce.
One thing we know about the metaverse is that it will succeed only if it is filled with rich, interactive, personalized, and engaging 3D content. Many companies and creators have already begun ramping up 3D content creation, not only because it allows them to experiment with metaverse experiences for the future, but because it helps them solve business problems now.
Many companies are also now using 3D creation to design new products. Tommy Hilfiger used 3D assets to shave two weeks off its design review process. Designers at footwear brand Salomon also found that rendering new shoe designs virtually cuts the time to produce a prototype by up to 67 percent. In 2023, having all that 3D content on hand gives companies the freedom to experiment with new metaverse concepts. They can pilot new approaches, partner with other companies, and see what works and what doesn’t. A great example is Amazon, which is experimenting with an augmented reality system that allows shoppers to place AR versions of products in their own homes.
The other essential factor for the metaverse to succeed will be its technological standards. HTML, for instance, helped the internet flourish by ensuring that web pages looked and behaved the same way in all browsers. Similarly, companies and individuals won’t spend time and money creating content for the metaverse if they can’t publish that content anywhere and have it look—and behave—as they intend it to.
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