Americans are losing pride in ownership and stripping their lives down to the bare minimum required to be happy
In the country that created consumerism, experience rather than stuff is now valued more — but honouring what you throw out is vitalChicago — On a recent Saturday afternoon in downtown Chicago, Tara Latta’s 36th-floor apartment with stunning river views is a complete mess.
Ivey is a disciple of Marie Kondo. For the uninitiated, Kondo, also known as KonMari, is the tidying guru and best-selling author who debuted a hit Netflix show a year ago that catapulted her from cult following into the mainstream. Kondo has said she became obsessed with order as a kid — reportedly organising bookshelves during recess — and after one freak-out over what to throw away had a breakthrough: What she really should be doing is keeping things that make her happy.
Latta is a recent convert to a growing tribe of Americans who are rejecting the post-World War 2 consumerism that served as the engine of the world’s biggest economy. Consumer spending makes up about 70% of the US economy — one of the highest rates in the world — and it’s even more crucial now because manufacturing has slowed.
Americans are “moving away from pride of ownership, which has been a bedrock of our capitalist society”, Solomon says. “It becomes more like: use it and give it back, as opposed to own it forever.”
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