Apple Intelligence will go head-to-head with Microsoft’s Copilot+ PCs, which are being launched this week.
Though generative AI has developed at a breakneck speed over the past few years, it is only now being meaningfully integrated into consumer devices. That means technology giants – specifically the ones making those devices – are moving to present their own takes on AI as the best customer experience.
A new Image Playground app lets you generate images by describing them or selecting themes, and you can even point to a person from your photos to make an image that looks like them. However, the results appear consistently “cartoony” rather than realistic.Playgrounds is integrated into other apps where you might want to whip up a custom image as well, and anywhere you find emojis you can also create custom icons by describing them.
Apple says it has created secure private servers that won’t store information, but has not clarified if users will know when their information is moving from their device, or if they will be able to turn it off. Apple had differentiated itself by creating its own ARM architecture Apple Silicon chips, leaving Intel’s x86 processors behind. But now, in its pursuit of AI power and Mac-beating efficiency, Microsoft is doing the same, with ARM chips from Qualcomm featured in its latest Surface portable PCs due for release this week. It has created a new designation for Windows machines with powerful AI-capable chips and its full Copilot experience called Copilot+ PCs.
Like Apple, Microsoft says some AI experiences will need to be processed in the cloud and will be done securely, thanks to a Microsoft-designed security processor in every CoPilot+ PC, but it is unclear where that line between local and cloud is. However, Microsoft is focused on promoting a few AI tasks that are completely local and exclusive to Copilot+.
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