I happened to go and see Basil and Barney the other day. They are my parents’ sausage dogs and as soon as I opened the front door, they were both running in circles, happy to see me, plus eager to show me their latest new toys.
All of this high energy and emotional experience got me thinking that this is a lot like estate agency. When you are looking to sell your home, estate agents release their inner ‘Basil and Barney’. Full of energy, passion for your home and keenness to show you what other sales they have accomplished. They want your business. However some agents overplay their hand with unrealistic promises and this is where one needs to not let them run amok.
Many agents are commission orientated and if you remove their reward at the beginning by stamping down on their fee, your sale won’t go the way you intended. Equally and most importantly, if the agent can’t negotiate a sensible fee for themselves to stay motivated, how well do you think they’ll fare when it comes to negotiating an offer for you? The road to success is a longer and harder one than in years gone by and keeping agent motivation is important.
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