Experts believe that the move results signifies Meta's experimentation with decentralisation.
Meta ’s new strategy to integrate its youngest social media network, Threads , with the fediverse promises a more fluid online experience where individuals have greater control over their online profiles, across diverse digital spaces, say experts. But does it represent a shift in direction for Meta ?last month, as part of its beta experience, now available in a few countries, Threads users aged 18 and over, with public profiles, can now choose to share their posts to other fediverse platforms.
"Meta will need to adapt to align with a more open and user-controlled environment, rethinking revenue models while respecting the fediverse 's ethos and developing tools and services that offer value within this decentralised landscape," he says., comments; "If you look at the fediverse, it's mostly made up of second-tier social networks that are competitors to better-known ones.
“I can’t see Meta giving away any of the secret sauce that contains its code, protocols and algorithms too easily. My bet is it will hang on to whatever it can in this regard, while learning what it can from its foray into the fediverse. I also wouldn’t put it past Meta to intentionally divulge code and other information to ultimately hurt Twitter/X,” says Turkington.
“An evolving vision towards a more inclusive and flexible social media ecosystem, where Meta can still play a leading role while adapting to new norms of digital interaction, is also a key driver. This approach could help Meta stay relevant in a future where decentralised platforms become the norm,” says Janse van Vuuren.
Threads Fediverse Tara Turkington Flow Communications Brent Janse Van Vuuren Friendica Mastodon Bluesky X Facebook Elon Musk Decentralisation Code Algorithms Metaverse Activitypub Social Media 101
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