Findings from Constant Contact indicate that the economic downturn could be the catalyst for a new era of entrepreneurship.
“It’s often assumed that recessions are inopportune times to launch a business, but historical data shows us that downturns frequently lead to a spike in new business applications,” said Laura Goldberg, chief marketing officer at Constant Contact. “The findings from our report prove that Americans are excited about small business ownership, regardless of economic conditions.”
Still, Constant Contact points out that feeling prepared to start a side hustle or small business does not come without challenges and reports that Americans are not immune to acknowledging the potential of increased difficulty due to a rocky economy. The most pressing area, according to the company, is support with marketing a business and keeping customers engaged.
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