Is the iPhone 14 worth it? Apple CEO Tim Cook made one 'brilliant move,' but our verdict might surprise you.

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Is the iPhone 14 worth it? Apple CEO Tim Cook made one 'brilliant move,' but our verdict might surprise you.
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The basic iPhone starts at $799, the Plus starts at $899, the Pro starts at $999 and the Pro Max starts at $1,099.

The face-off Apple’s AAPL latest iPhone is out. The iPhone 14 comes in four models: the basic iPhone 14, a “supersized” version called the iPhone 14 Plus, and the iPhone 14 Pro and the iPhone 14 Pro Max. The basic starts at $799, the Plus starts at $899, the Pro starts at $999 and the Pro Max starts at $1,099.

All told, the iPhone 14 models “have incredible new features that will help our users in meaningful ways,” Apple chief executive Tim Cook said at Wednesday’s unveiling. Based on what Pinola saw at Wednesday’s unveiling, it appears that the iPhone 14 has the same display, processor, overall design and the same battery as the 13. “If you have a 13, I don’t know if I would switch to a 14 this year,” Pinola said. “There are small improvements with the 14, but I wouldn’t say I would rush out right now.”

Is my verdict best for you? On the other hand, the fact that Apple kept the starting price the same on the iPhone 14 could make an upgrade easier to swallow, said Philip Michaels, U.S. managing editor at the product review site Tom’s Guide. If you’re trying to decide whether to upgrade, don’t forget about the value of your existing phone, said Josh Lowitz co-founder of Consumer Intelligence Research Partners, publisher of the upcoming CIRP-Apple report on Substack.

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