The annual sale extravaganza, which is typically held in the middle of the year, is not listed on the Singapore Retailers Association’s list of upcoming events for 2023.
But these efforts have yielded little success, especially as online shopping grew in popularity.
“It was also a concerted effort with many retailers coming together to offer a discount, and that obviously drives more traffic to Orchard Road,” she added. “But it’s now less and less so.” Home-grown department store OG also had its own mid-year sale featuring storewide gift-with-purchase and other promotions last month, as well as a members-only private sale at its People’s Park store.
Mr Yow reckoned that the GSS still has a role to play in the local retail calendar but to revive Singapore’s status as a shopping paradise will require “something much bigger and not just about discounts”.
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