Is the Breaking Bad Super Bowl ad both the best and worst of the year?

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Is the Breaking Bad Super Bowl ad both the best and worst of the year?
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Advertising genius, or just plain sad?

If there's one blockbuster event in the advertising calendar, it's the Super Bowl. Companies often shell out millions to have their commercials seen during the games, and 2023 was no exception. From M&Ms to Pepsi, plenty of brands got people talking this year – but perhaps the most head-turning of the lot came courtesy of a bag of crisps.

There's a lot to love about the ad, which sees the pair manufacturing the crisps in their famous RV instead of meth. Despite the ridiculous premise, the whole thing feels like a real scene from the show, and not just because it features Cranston and Paul. The ad was directed by series creator Vince Gilligan, and pretty much recreates an exact scene from the first series of the show.

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