As 2022 wraps up, jon_wertheim and chrisjalmeida will discuss some of the themes of the year in sports. Today, they chat about Amazon's foray into live sports and how it could change the industry
Jon Wertheim:
I think the math on this is basically: Amazon is paying a billion dollars a year for 15 games. So it’s $70 million per game. So if you think of it that way, the per-viewer price is wild. But that’s not factoring in that everybody who is watching this game had to sign up for Amazon Prime and that all of those people, in the commercial breaks, aren’t looking at 30-second beer commercials or Geico geckos but are instead buying bikes and running shoes. … It's a different economic model.
I think Amazon was really smart about how they did this. The Nadal-Djokovic match earlier this year at the French Open was on Amazon Prime in France. So they sort of put their toe in the water. It wasn’t like all of a sudden they were going to get into live sports and do NFL games first. So, sure, they didn’t get a great slate of games, but I didn’t hear a lot of people sayingSay what you want about the price tag, but it does feel like the NFL is really the key to making this work.
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