Brands like Brightland and Graza are all over your Instagram feeds, but are they really worth the price tag? Here's what to look for.
and other popular brands) command a higher retail price than the extra-virgin olive oil bottles sold at grocery stores .The very Instagram-friendly olive oils out there tend to sell for $15-40, with Brightland going for $37 per 12.7-fluid ounce bottle, Graza costing $15-20 for 25.35 fluid ounces and Fat Gold retailing at $30 for 16.9 fluid ounces.
However, she advised against taking these Instagram or TikTok recommendations at face value, instead encouraging the olive-oil-curious among us to “take this opportunity to explore beyond the flashy promotional stuff.” It’s always best to use the highest quality ingredients across the board, but when that isn’t possible, you can lean on that fancy olive oil to add a little zip [to] ‘save’ the most basic or boring dish and bring it back to life.”
Psaltis also prioritizes freshness: “[You should look for] a great raw product that is produced by great people with integrity. Are they choosing the best fruit to mill? Is the olive oil fresh and handled with care? I believe those are the most important factors that separate a good product from a great product.”
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