If you are the face of your business, building your personal brand will give you the competitive edge you need to stand out. It's critical to gaining authority within your market and earning consumers’ trust.
According to the there are approximately 23 million small businesses in the United States alone. If you don’t have a strategy for standing out from your competition, you could find yourself struggling for years to come.
If you are the face of your business, building your personal brand now is critical to gaining authority within your market and earning consumers’ trust. Humans have been drawn to stories since the beginning of time, and personal branding is just that: a story. Personal branding means documenting your life day by day and sharing the highs and lows of your story. Transparency and authenticity is what attracts an audience online and makes you “followable” in this digital age.
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