Warrick Kernes, SA's eCommerce Expert & CEO of The Insaka eCommerce Academy shares insights on Amazon SA being a Threat or Opportunity for SA Businesses
Firstly, the fact that the largest eCommerce business in the world has come to SA proves that there is major growth still to come in eCommerce in SA. If that wasn’t the case, they wouldn’t have come here. This sentiment is backed up by Discovery’s recent Spend Trend report which showed that last year’s growth in online shopping surpassed growth in brick-and-mortar sales.
In business, the growth often hinges on the ability to reach customers. While I still teach my students the importance of expanding website and in-store sales, every business should also utilize marketplaces like Amazon. These platforms allow you to showcase your products to millions of shoppers. So, while Amazon’s SA store launch is a threat for established marketplaces, it certainly represents a massive opportunity for those who are going to list their products on the marketplace and make the most of this opportunity.in South Africa for both shoppers who will gain access to the ever-growing selection and for sellers who leverage the Amazon marketplace.
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