iron Man's obsession with technology and innovation allowed Marvel Studios to get away with the current backlash on The Marvels' costume changes.
Iron Man's nature as a hero allowed Marvel Studios to get away with the issues currently plaguing the costume change in The Marvels. It has been more than four years since the Infinity Saga wrapped up in Avengers: Endgame. Earth's Mightiest Heroes made their last stand against Thanos and his minions. The film also marked the swan song to the Marvel Cinematic Universe's inaugural hero.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Considering how prominent Stark was in the MCU's Infinity Saga, however, it's difficult to totally disregard the hero's legacy. Iron Man was involved in almost every big event in the MCU's first decade as he functioned not only as an active hero but also as a financier for the Avengers. Many of the franchise's establishes tropes started with him and his movies.
Currently, there are speculations that Ms. Marvel gets a new costume in The Marvels purely to sell merchandise. Narratively, there is really no need for her to get a fresh costume, considering that her last one is fairly new. Assuming that this is the case, this isn't exactly new, however. For years, Marvel Studios has been giving their heroes essentially a costume refresh every single time they return to the screen. Selling toys and other tie-in merchandise is definitely a factor in that.
That being said, they were able to get away with it primarily because of Iron Man. Since Stark was an innovator, it made sense for him to continue tinkering with his suits, resulting in having a new one each time he appears on a project. It's also worth noting that his armors having upgrades fit in his character and even personal arc. Unfortunately, that isn't the case with most Multiverse Saga heroes, including Ms. Marvel.
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