The increased iPhone 15 Pro Max bill of materials cost tells us the retail price is actually a great deal for consumers - here’s why.
Contrary to what we were told by rumors and leaks ahead of Apple's iPhone launch, Apple did not increase iPhone 15 prices. As was the case last year, Apple kept the pricing structure in place in the US and lowered prices in the UK and EU. That one exception is the iPhone 15 Pro Max, which now starts at $1,199. That starting price is $100 more expensive than last year, but it's because there's no longer a 128GB option to sit at the $1,099 price point.
The iPhone 15 Pro Max cost estimate comes after a teardown from Nihon Keizai Shimbun and Fomalhaut Techno Solutions of Japan. According to the report, the iPhone 15 Pro Max costs Apple $558 to manufacture. That's a 12% increase compared to iPhone 14 Pro Max estimates. Again, Apple has not passed on that cost to the consumer, though it did increase the starting price by eliminating the lowest storage tier.
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