At a time of unprecedented uncertainty, we've partnered with CFDA and amazonfashion on a digital storefront, Common Threads: Vogue x Amazon Fashion, to help connect American designers affected by the pandemic directly with consumers. CVFFACommonThread
The COVID-19 pandemic has created an unprecedented time of financial stress and economic uncertainty for the fashion industry. Millions of people are losing their jobs, and retailers are struggling .and the Council of Fashion Designers of America first responded to the crisis in April by launching A Common Thread, a fundraising and storytelling initiative supporting those in the industry affected by the COVID-19 pandemic.
Given the lockdown, there’s no foot traffic into department stores or individual boutiques. Online shopping is all the more important to brands. Not only is Common Threads another way for the participating designers to make sales, but also it introduces smaller American brands to Amazon’s massive customer base. Each designer who is included in the storefront will be able to set their own prices and choose their own edit of apparel and accessories, available for all Amazon customers to shop.
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